Our Story
Born from faith.
Built for Sudan.
A Simple Idea
99 & Sudan began with a question: How do we transform spiritual practice into humanitarian action?
Sudan faces the world's largest displacement crisis. Over 12 million people have been forced from their homes. And yet, the world barely pays attention.
We decided to change that—one sibha at a time.
The Craftsman
Meet Kareem
Kareem Attia left a career in petroleum geochemistry searching for something deeper. That search led him from Brooklyn to Al-Azhar University in Cairo, where he's now studying Islamic sciences.
In 2016, a shaykh gifted him a sibha he cherished. When the string frayed, he couldn't bear to lose it—so he learned to repair it himself. That curiosity led him to Ammu Nasr, a master craftsman in Cairo who became like a grandfather to him. Under his mentorship, Kareem learned the craft bead by bead.
Now through his brand Barakah, Kareem creates one-of-a-kind sibhas using olive wood from Palestine, ebony from Sudan, and precious gems sourced globally. He makes a dua before stringing each piece. "The sibha is a beautiful rope between you and God," he says.
We source all our sibhas from Kareem—so when you purchase from us, you're supporting Sudan relief and students and craftsmen alike.
@barakah.eg
The Promise
100% to Sudan
Every dollar from your purchase goes directly to grassroots organizations working on the ground in Sudan's hardest-hit regions.
مَن فَرَّجَ عن مُسلِمٍ كُربةً من كُرَبِ الدنيا، فَرَّجَ اللهُ عنه كُربةً من كُرَبِ يومِ القيامةِ
"Whoever relieves a believer's distress of the distressful aspects of this world, Allah will rescue them from a difficulty of the difficulties of the Hereafter."
— Prophet Muhammad ﷺ